Advertising that moves with the city

Adder is Montenegro’s first smart advertising network for elevators, buildings, cafés, and restaurants. We transform everyday spaces into powerful communication channels that connect brands, people, and places. Our goal is simple — to make advertising more intelligent, visible, and meaningful.

.

City Traffic

WELCOME TO ADDER!

Our mission is to make urban spaces communicative, intelligent, inspiring, and to the streets of modern cities.

Adder is a Litzor brand built to redefine how urban advertising works. We create modern media systems that integrate directly into buildings, elevators, cafés, and public venues.

Every Adder location is designed with precision, combining aesthetics, technology, and measurable performance. From elevator displays to LED façades, Adder represents a new era of visibility.

We partner with property owners, developers, and business chains to bring smart advertising to life across Montenegro. Our network currently operates in Podgorica, Budva, and Tivat, with expansion planned to all major cities. Smart cities deserve smart communication.

Learn more

OUR SOLUTIONS

From elevator displays to LED façades, Adder gives brands a complete toolkit for reaching audiences where they live, work, and relax.

On-building media

On-Building

Products

  • LED façades on residential and commercial buildings
  • Large-format static or digital surfaces
  • High-visibility placements on key urban axes

Clean, modern façades that turn buildings into premium communication spaces while respecting architecture and city aesthetics.

Elevator and lobby screens

In-Building

Products

  • A3 and A4 elevator frames
  • Lobby and corridor wall frames
  • Branded wayfinding and info panels

Elegant indoor placements designed to blend with interiors, delivering high attention and brand presence in residential and commercial buildings.

Cafe restaurant media

Café & Restaurant

Products

  • Table-top displays
  • Digital menu and content screens
  • Wall-mounted lifestyle frames

Discreet but impactful media inside cafés, restaurants, and lounges — ideal for lifestyle, food, delivery, travel, and entertainment brands.

LED & experiential media

LED & Experiential

Offerings

  • LED digital screens with remote content control
  • Special campaign takeovers and launches
  • Coordinated multi-location brand presence

High-impact digital formats for launches, video campaigns, and brand storytelling across Montenegro’s most visible locations.

ADDER MARKETS

Adder’s smart advertising network currently covers key urban zones in Montenegro — including Podgorica, Budva, and Tivat — with new locations launching every month.

We focus on premium residential buildings, business centers, cafés, restaurants, and mixed-use developments. As we expand across the country, our extended partner network will allow brands to achieve nationwide visibility through a single, unified media platform.

HOW TO LEVERAGE ADDER NETWORK

Deliver customizable and scalable campaigns across elevators, buildings, cafés, and restaurants — all managed from one platform. Choose the exact mix of locations and formats that fits your brand, whether you want to dominate a neighborhood, a city, or the entire country. Serve context-aware creatives that match the environment: lifestyle content in cafés, premium visuals in elevators and lobbies, and bold storytelling on LED façades.

Measure performance with location-based reports, proof-of-display documentation, and transparent campaign summaries. Our digital infrastructure, developed with Softable, ensures real-time content control and synchronized updates across every Adder screen.

Adder digital top on yellow taxi